Brief
To produce a commercially viable property brochure with a strong and impactful brand identity throughout.
My Solution
As the properties in Silvertown are likely young city sophisticates, moving to London for the first time, I designed a brand around the sensation of discovering something new, exciting and remarkable. The logo design features a key, with the message that the glamorous London lifestyle can be unlocked and is right at your fingertips. The colour palette and editorial style reflects the contemporary aesthetic that the target demographic would find appealing.
